It appears the label Digital Transformation is currently preferred to Social Business. And we all know why – the execution when social business was common parlance underwhelmed.
Too many initiatives required people adapt to the tech rather than have the tech play to what makes your people tick. Too many enterprise social networks become ghost towns. Conversely, too many work chat instances become ‘time sucks’.
Regardless of your preferred label, nothing suggests we can’t learn from past failures or near-misses, but knowing where to play, how to win, and how to work, must come first.
As your organization is unique the answers we distil together will be unique. Digital possibilities will inform your deliberations and your strategy will direct the technologies.