What, exactly, is the value of social?
We’re one week from the European AMEC Summit – the Association for the Measurement and Evaluation of Communication. AMEC and The Conclave have been working hard to agree social media measurement standards for presentation at the summit, on: content sourcing and methods; reach and impressions; engagement; influence and relevance; and sentiment and advocacy.
You can read about our contribution to the deliberations on influence and the resulting WOMMA guidebook here.
The final part of this standards initiative is perhaps the most controversial: impact and value. We like to think that this aspect is a particular strength of our consultancy, so we’ve just circulated the following slidestack for discussion. It’s not for the summit per se, but to inform the direction AMEC and The Conclave take afterwards.