crowd

Euler Partners getting co-operative to build ‘tech we trust’

We help organizations work better. It’s not often however we get the opportunity to work with a blank page. In theory, a blank page should be a wondrous thing – no intertia, no existing culture, no change, just fresh thinking, fresh design, and fresh execution. I emphasise should be, although we are intent on creating something special so we’re hardly taking it easy.

The opportunity is too fascinating (and necessary) to pass up, even if it’s not a paying gig. Let me explain.

As I wrote in Attenzi (chapter 35), branding has come a long way since it originally meant burning one’s mark onto livestock to assert ownership. It’s even moving beyond its 20th Century function of quality (re)assurance. Whereas during the best part of the 20th Century quality was a differentiator, it is now a qualifier. The discerning customer can now look beyond the immediacy of the product or service they’re consuming. They can and do ask: “Do I like this company’s attitude towards the environment / sourcing / equal opportunities / etc.?” And: “What’s their wider contribution to society?”

In other words:

New York

Social business and the future of organization

Our Philip Sheldrake has created a new presentation on the future of organization to help stimulate debate amongst the Future of Work and Responsive Org communities and further afield. This future is made possible by social media and related technologies, but the technologies are by no means sufficient.

Perhaps most fundamentally, the new competitiveness is facilitated by addressing the compromises we all know riddle typical hierarchical command-and-control organization structures. New forms of organization need not be superior in many significant ways; rather, they only have to be slightly better at adapting to inevitable change in order to out-perform the 20th Century laggard.

Here’s the Slideshare, with clickable hyperlinks, and the video is available on both Vimeo and YouTube.


Image source.