What, exactly, does digital transformation mean?
There are many varied answers on offer, but we can at least guess at why the prospect is touted by almost every management consulting firm – what self-respecting leader can claim nonchalance with respect to either digital or transformation, let alone the two in combination?
Digital transformation is presented as a no-brainer. It’s the one thing separating winner from loser. It’s the 21st Century management panacea, the cure-all, the magic dust that remakes any old rusty operation into a shiny candidate for the Forbes front cover.
To be clear, Euler Partners doesn’t help digitalize business as normal. We don’t offer up clickbait such as “X steps to digital heaven”. And we don’t do cut-and-paste templates.
Meaningful transformation is not business as normal. It is unprecedented, tailored, and dynamic.