In between, in 2009, Meglena Kuneva, European Consumer Commissioner, said: “Personal data is the new oil of the internet and the new currency of the digital world.”
I’ve long been excited about the advent of big data, and started posting about visualising the stuff back in 2008. If anything distinguishes the modern professional – in marketing, PR, HR, R&D, operations, etc. – from her predecessors, it’s the facility to work with data.
I’m asked increasingly often to define big data, in particular how it differs from the normal sized stuff. The technical answer is simply when there’s so much of it that traditional data storage and database technologies aren’t up to the job. The more interesting answer is this: data helps us answer questions; big data also helps us conceive new questions.